Plup

Any video, any format.

Plup turns the video on your iPhone into the file someone actually asked for. Convert it, shrink it, pull the audio or loop the good part as a GIF.

See what it does Get help

Coming soon to the App Store for iPhone.

Plup's home screen, asking What are we converting?

Four tools, one tap each.

Pick a clip and pick what you need. Plup shows the size and quality before you commit.

Convert

MP4 or MOV, H.264 or HEVC. Choose resolution and frame rate, or keep the original.

Choosing a format in Plup

Shrink

Set a target size, or cut it to half, a quarter or a tenth. Plup keeps it as sharp as it can.

Shrinking a video to a target size

Pull audio

Save just the sound as M4A, WAV, AIFF, FLAC or CAF.

Pulling the audio from a clip

Make a GIF

Pick the moment frame by frame and loop it, sized to send.

A finished GIF ready to share

Small things that matter.

It stays on your iPhone

Every conversion happens on the device. Nothing is uploaded, and there is no account.

Photos too, free

Turn HEIC photos into JPEG, PNG, TIFF or a one-page PDF, resize them and remove the location.

Know before you tap

See the new file size and how it will look before anything is converted.

Your work, kept

Everything you make sits in one place, ready to share or save to Photos and Files.

Free for everyday formats.

Plup Pro adds pro codecs like ProRes and FLAC, exact control over bitrate, size and frame rate, and no length limits. There is no trial to cancel: the free plan is the trial.

$14.99
Yearly
About $1.25 a month
$2.99
Monthly
Cancel anytime
$29.99
Lifetime
Pay once, keep it forever

US prices. Prices in other countries are set by the App Store.