Any video, any format.
Plup turns the video on your iPhone into the file someone actually asked for. Convert it, shrink it, pull the audio or loop the good part as a GIF.
See what it does Get helpComing soon to the App Store for iPhone.

Four tools, one tap each.
Pick a clip and pick what you need. Plup shows the size and quality before you commit.
Convert
MP4 or MOV, H.264 or HEVC. Choose resolution and frame rate, or keep the original.

Shrink
Set a target size, or cut it to half, a quarter or a tenth. Plup keeps it as sharp as it can.

Pull audio
Save just the sound as M4A, WAV, AIFF, FLAC or CAF.

Make a GIF
Pick the moment frame by frame and loop it, sized to send.

Small things that matter.
It stays on your iPhone
Every conversion happens on the device. Nothing is uploaded, and there is no account.
Photos too, free
Turn HEIC photos into JPEG, PNG, TIFF or a one-page PDF, resize them and remove the location.
Know before you tap
See the new file size and how it will look before anything is converted.
Your work, kept
Everything you make sits in one place, ready to share or save to Photos and Files.
Free for everyday formats.
Plup Pro adds pro codecs like ProRes and FLAC, exact control over bitrate, size and frame rate, and no length limits. There is no trial to cancel: the free plan is the trial.
About $1.25 a month
Cancel anytime
Pay once, keep it forever
US prices. Prices in other countries are set by the App Store.